Clever is the new cool, don't you know?

The Telegraph and Argus reports that Haworth has just been named among the UK’s most charming for a spring staycation.

Haworth near Keighley in the Bradford district has been praised by Sophie-May Williams on The Metro’s travel team for being an “idyllic” spot, with the likes of the Brontë Parsonage Museum and Top Withens being highlighted for lovely things to do.

It comes as the area home to the newly released Wuthering Heights film was recently dubbed one of the seven wonders of the UK to visit for 2026 by Conde Nast Traveller. (Molly Court)

Aptly enough, Stylist comments on 'screen tourism'.

Screen tourism is nothing new. Ever since the Lord Of The Rings trilogy let us all know that New Zealand is an actual real-world paradise, people have been seeking out the destinations featured in their favourite films and TV shows. However, in 2026, the trend is arguably more influential than ever. You only need to take a stroll across Richmond Green to spot the hordes of American Ted Lasso fans haunting the Cricketers pub, while Saint Tropez is already bracing for a surge in luxury travel following the announcement that the next season of The White Lotus will shoot there later this year.

No surprise then that Yorkshire has seen a huge spike in tourist interest since Emerald Fennell’s headline-grabbing take on Wuthering Heights hit cinemas back in February. With Fennell putting significant focus on the dramatic vistas of the Swaledale valleys (yes, we’re talking about that rock), a whole new audience seems to have woken up to just how beautiful the Yorkshire Dales truly are. And given 2026’s other big travel trend for wholesome, outdoorsy escapes, it’s not hard to see why visitor numbers are going through the roof. Rambling and hiking through stunning scenery by day, holing up in a cosy country pub by night… what’s not to love? (George Wales)

The Gloss discusses 'Our Love/Hate Obsession With Romance'.

You could say that each generation gets the version of Emily Brontë’s Wuthering Heights it deserves. 1970 got Timothy Dalton’s impassioned glam rock Heathcliff, while 2011’s moody evocation of mizzly moorlands captured the austerity era. What does Emerald Fennell’s whip-cracking adaptation tell us about 2026?

Uncompromising in its theatricality and emotional intensity, it heralds the return of full-fat romance. This is not romance of the polite dinner date kind, but a hearty, high-octane dark gothic fantasy, crawling across brambly knolls on hands and knees. “Kiss me,” Jacob Elordi’s Heathcliff utters to Margot Robbie’s Cathy in a deep Yorkshire brogue, “and let us both be damned.” [...]

Then, of course, there’s Romanticism with a capital R, referring to the late 18th-century movement in the arts, literature and philosophy. Rebelling against the rationalism of the Enlightenment and the technological advances of the Industrial Revolution, Romanticists sought a return to primitive wisdom and unsullied nature. Though published in 1847, Wuthering Heights is set in the late 1700s, with Emily Brontë deliberately putting her earthy and sensuous characters in a pre-industrialised landscape. Though popularly thought of as a love story, it’s essentially a cautionary tale in which emotions, intuition, and social codes come into conflict. Fennell’s adaptation seeks to tap into the characters’ primal emotions and instinctive desires. Much like the 18th-century Romanticists, we seek an escape from collective anxiety around rapidly developing technologies and the fraught nature of global politics. [...]

Romance in 2026 might entail spending time away from the screen and indulging our senses: soaking in the bath, exploring the natural world, setting the table rather than scoffing dinner in front of the television. It might manifest as seizing the moment and making spontaneous plans; or asking someone on a date for their infectious laugh, not because they know their best camera angle. Ultimately, it’s about cultivating and paying attention: choosing to do less, but to fully immerse ourselves in what we do. Granted, this isn’t quite the S&M-style cavorting of Fennell’s Wuthering Heights, but in seeking out small moments of joy, wonder and heightened sensorial experience we can all cultivate a sense of much-needed romance – red latex corset optional. (Rosa Abbott)

The Guardian claims that 'clever is the new cool' because

Three years ago, we dressed in pink to go to the cinema to watch Barbie; in 2026, the mind-bendingly structured, early-Victorian masterpiece Wuthering Heights is the talk of Hollywood, and Netflix is betting big on Emma Corrin as Elizabeth Bennet in Dolly Alderton’s forthcoming adaptation of Pride and Prejudice. Intellect and glamour – which have always sat at separate tables in the high-school canteen of pop culture (you can’t sit with the cool kids if you are a teacher’s pet, everyone knows that) – are flirting hard. (Jess Cartner-Morley)

Both Wuthering Heights and Jane Eyre are among the AI-made selection of '8 Books That Every Hopeless Romantic Will Love' on Book Club.