Willing to sin? Then lust is apparently your choice

The Yorkshire Post todays carries the news that the Yorkshire Tourist Board is about to launch a campaign to attract more visitors from southern Europe, especially from Spain.

Strangely enough, the theme of the campaign are the Seven Deadly Sins, and the official website is http://www.dispuestoapecar.com/, that is, ready/willingtosin.com, which we somehow don't find much in accordance with the many things that are on offer in the area.

Visitors can indulge their slothful tendencies with pampering and relaxation in the Turkish Baths at Harrogate, sate their greed and gluttony with shopping and fine dining in Leeds, Hull and Sheffield, or lust after the culture of Haworth's Bronte heritage or Saltaire's David Hockney connections. (Julie Hemmings)

What's even worse is that the creators of the campaign have mixed up Saltaire and Haworth in the promotional pictures as you can see in the picture on the left, which clearly shows a picture of Haworth Main Street passed as a picture of Saltaire, whose corresponding deadly sin is lust. Either way we find it puzzling to have lust paired with the area, even if it's only in a cultural sense meaning all that the area has to offer when it comes to knowledge, especially when the Brontë sisters have been traditionally - and in Charlotte's case incorrectly - defined as virginal spinsters.

However, in previews to the media, the Yorkshire Tourist Board (YTB) appears to have mixed up cultural hot spots Saltaire and Haworth, which come under the "lust" category.
YTB press officer Lesley Wragge said it had become aware of the juxtaposition of a picture of Haworth with text about Saltaire while web pages were being proofed.
"I have said this is misleading so it will be changed before launch on Monday," she said, adding that checks would continue all weekend on the content and links for the website, www.dispuestoapecar.com – which translates as "readytosin.com". (Julie Hemmings)

But oh well. If it serves to bring more visitors and keep the area alive, then we guess it's alright, even if we don't really get the campaign.

Categories: Haworth, In the News, Weirdo