1. Putting The Title In Quotation Marks - Wuthering Heights
Saltburn director Emerald Fennell's new adaptation of Emily Brontë's classic novel Wuthering Heights faced a tidal wave of controversy from the moment its two lead cast members were announced.
Many bristled against the fact that a 34-year-old Margot Robbie will be playing Catherine Earnshaw, who is in her late teens at the end of the story, while a 27-year-old Jacob Elordi portrays Heathcliff, who is said to be around 40 years of age and of ambiguous ethnicity in the novel.
Fennell is clearly taking some bold creative liberties with the source material then - a fact clarified by the film's recent first trailer, which also made the curious choice to include its title within quotation marks.
This is basically a cute visual shorthand for Fennell to instantly tell anyone who stumbles across the trailer or poster that this is an intentionally loose, radical take on Brontë's text rather than an ultra-faithful adaptation.
Again, setting the right audience expectations is always important, and this is a sly way to do it without talking incessantly about how far it strays from the source.
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